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What Are The Different Types Of Digital Marketing?



Digital marketing refers to the acts of promoting a product or service with the help of electronic equipment like computers, television, and mobile phones.

Generally, digital marketing includes delivering ads (such as pop-ups) and using email to convey messages from a company to its potential customers.

So in this article, we’re going to look at different types of digital marketing – such as display advertising, search engine advertising, social media marketing, and email marketing – and see how they can all be used for promotion.

What is Digital Marketing?

Digital marketing is the process of using electronic devices to promote or market products or services. This can be done via email, social media, websites, and other digital channels. There are many different types of digital marketing, each with its own advantages and disadvantages.

One type of digital marketing is search engine marketing (SEM). This form of marketing uses keywords to help customers find your product or service online. It can be very effective in driving traffic to your website, but it can also be very expensive if you don’t choose your keywords carefully.

Another common form of digital marketing is social media marketing (SMM). This involves using social media platforms such as Facebook and Twitter to promote your product or service. SMM can be very effective in building brand awareness and generating leads, but it requires a lot of time and effort to be successful.

Types of Digital Marketing ;

E-mail marketing

Email marketing is one of the most popular and effective types of digital marketing. It allows businesses to reach a large audience of potential customers and followers with minimal effort. 

Email marketing can be used to promote content, special offers, or even just to keep in touch with customers and followers.

E-mail marketing is one of the oldest and most reliable forms of marketing. It can be personalized, tracked, automated, and used for lead generation, customer retention, and acquisition, customer engagement, or product promotion.

Search Engine marketing

Search engine marketing, or SEM, is the practice of guiding potential customers toward your website by placing paid advertisements to appear in search results. SEM can be done through search engines directly or through ad networks.

SEM campaigns often use keywords and phrases that people will type into a search engine when looking for information about your product or service. The ads appear next to, above, and below organic results from a keyword query on Google, Bing, and other major search engines.

 In addition to appearing on Google, they may also appear on partner sites like AOL and Yahoo!, which are known as “content partners” because they host content created by Google’s algorithm instead of creating their own content (like Facebook does).

Social media marketing

Social media marketing is the process of gaining customers by using social media. It requires you to create a presence on various channels, such as Facebook and Twitter, so that your company or product can be recognized by others. 

As a form of digital marketing, social media marketing has become very popular in recent years because it allows users to quickly create content and distribute it across multiple networks with minimal effort.

However, because this type of advertising relies heavily on user-generated content (UGC), brands must ensure that their messages align with what consumers want from them—and that they’re aware when something goes wrong.

At its best, social media can be used as part of an integrated strategy for customer acquisition, engagement and retention; but if not done well it can end up costing more than it’s worth to run ads on these platforms alone. 

Companies should understand how each platform works before diving headfirst into spending money there; while all have different strengths/weaknesses depending on which audience they’re trying to reach out too

Content marketing

Content marketing is another type of digital marketing that can be used to promote your product or service. Content marketing involves creating and sharing informative or entertaining content such as blog posts, videos, and infographics.

This type of marketing can be very effective in driving traffic and engagement, but it requires a lot of time and effort to create high-quality content.

It often involves collaboration between the content’s creator and the business’ sales team members.

Pay-per-click advertising

Pay-per-click advertising (PPC) is a type of online advertising where you pay for each click on your ad, also known as cost-per-click (CPC).

With PPC marketing, you only pay when people click on your ads. This makes it much more cost-effective for advertisers compared to other types of digital marketing that have higher costs per lead or sale.

These types include social media advertisements and email marketing campaigns.

Because the market determines how much companies pay for clicks through PPC ad placement at the top or right side of search engine results pages (SERPs).

Many businesses choose to optimize their PPC campaigns based on keywords that are more difficult to rank organically in search engines; this allows them to compete with larger brands by utilizing less expensive ad space while still generating leads.

Mobile marketing

Mobile marketing is a subset of digital marketing and refers to advertising or other forms of promotion, such as sponsorship and direct marketing, that are delivered via mobile devices.

Mobile phones and tablets are increasingly used for access to the Internet by consumers, who use them for email, instant messaging, text messaging, voice calls, and web browsing.

Mobile Marketing includes SMS (Short Message Services), MMS (Multimedia Messaging Service), WAP Push Notification, etc.

Digital marketing is versatile and can help you make an impact online.

Digital marketing is a broad term that can be used to describe many different types of marketing. The most common types of digital marketing include Social Media Marketing, Search Engine Optimization, Pay-Per-Click (PPC) Marketing, and Email Marketing.

Most start with creating an online presence on social media networks like Facebook or Twitter in order to build brand awareness with potential customers.

These networks allow businesses to advertise their products or services and interact directly with consumers by answering questions or addressing concerns they may have about the product or service being offered by the business.

Some businesses also use email lists as an effective way to communicate directly with consumers about new products for sale at their online store by sending out newsletters through email campaigns that contain information about these new items along with special offers such as discounts on purchases made using credit cards issued by specific financial institutions such as Chase Bank USA.

These kinds of offers are usually sent once per month so people don’t feel overwhelmed by getting too many emails from one company at once – but they still receive enough information so they’ll remember who sent them when next shopping season arrives again next year.”


To summarize Digital marketing is a broad term that can be broken down into a number of different categories. There are many different types of digital marketing, but here we’re going to focus on three main types: SEO, PPC, and social media advertising.

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