Digital advertising Companies are one of the fastest-growing segments of the global ad industry, with spending on digital ads expected to reach $209 billion in 2020.
In response to this growing demand and shifting landscape, a number of new companies have emerged as players in this rapidly expanding field.
These emerging enterprises are taking advantage of the increased demand for digital advertising services and capitalizing on the trend toward digitally targeted ads. These up-and-coming players are commonly referred to as “unicorns” because they represent a very small group of private businesses with a valuation above $1 billion (known as “unicorn companies”).
While most unicorns have been founded in recent years, these companies tend to be even more remarkable. Because they’re all from industries that have previously proven difficult for startups to crack like manufacturing or advertising.
Look at the statistic below for the revenue of Digital advertising companies worldwide.
Here is a list of companies you should know when it comes to digital advertising.
Google is a multinational technology company with a wide range of products and services. Including the Google Ads platform, which enables businesses to create digital ads and manage ad campaigns.
Google enables businesses of all sizes to grow their businesses through advertising on Google. From large brands to small businesses, Google enables advertisers to connect with the right people at the right time to grow their businesses and meet their marketing goals.
Google has the largest advertising network in the world, serving 5 trillion ad impressions. Each quarter, and reaches the majority of Internet users globally.
With its suite of advertising products, Google enables advertisers to connect with the right people at the right time to grow their business and meet their marketing goals. At Google, advertising starts with a great product. That’s the foundation for Google’s advertising offering.
Facebook is a Digital Advertising company and was founded in 2004 as a social networking service. But in recent years it has derived most of its revenue from digital advertising. Facebook owns the largest digital ad platform in the world. With over 2 billion users that can be targeted and engaged with digital ads across the web and on mobile devices.
To accommodate the growing demand for digital advertising, Facebook has invested heavily in new tools and products to help advertisers reach and engage more users.
For example, Facebook now allows advertisers to create “end-to-end” campaigns that involve creating and distributing content across Facebook and Instagram. Facebook also boasts a wide variety of different targeting options for marketers looking to reach specific audiences. Facebook’s massive user base and strong ad product have made it a dominant player in digital advertising.
In fact, the social network’s ad revenue has grown at a rate of 50% per year since 2012—faster than any other company’s ad business. Facebook’s consistent dominance has prompted other digital ad companies to partner with the company by offering their services to Facebook advertisers. For example, AT&T, Verizon, and Amazon have all partnered with Facebook to provide advertisers. With a single platform to manage their ad campaigns across Facebook and Instagram.
Microsoft
Microsoft is a Digital Advertising Company, one of the oldest companies on this list. But its online ad business has only grown in recent years. Microsoft’s online ad revenue was $16.4 billion in 2018, marking an increase of 35% from two years earlier.
The company’s growth has been driven by an increased focus on digital ad campaigns, particularly those focused on programmatic advertising.
Programmatic advertising refers to the automated buying and selling of digital ad space. This is often done through technology platforms operated by third parties.
Microsoft is currently the third-largest player in the programmatic advertising industry, with a market share of 16%. Microsoft has partnered with a wide range of advertisers and marketing services providers offering a variety of programmatic ad campaigns, including Bing Ads.
The Bing Ads platform is used by advertisers to purchase search engine ads and drive traffic to their websites. Microsoft has also been investing heavily in new tools and products to help advertisers better manage their digital ad campaigns.
In late 2018, the company launched a new service called Azure Campaign Management. The platform allows advertisers to manage their digital ad campaigns. Across a wide variety of Microsoft and third-party products, including Bing Ads, LinkedIn, and Facebook.
Millennial Media
Millennial Media is a Digital Advertising Companies network that specializes in serving ads in mobile app environments. The company is one of the largest players in the mobile app ad space, with more than 1,500 advertisers across a wide array of industries. Millennial Media’s clients include large brands like Kellogg’s, AT&T, and P&G.
The company’s wide-ranging list of clients underscores the growing trend toward digitally targeted ad campaigns, as Millennial Media specializes in serving ads to mobile app users. Millennial Media’s app ad network primarily serves ads within mobile apps. But the company also offers a mobile web ad product.
Millennial Media’s app ad network primarily serves ads within mobile apps. But the company also offers a mobile web ad product.
Turn Inc.
Turn is a global ad technology company that specializes in real-time ad targeting and ad campaign optimization. The company’s products are used by advertisers to manage their digital ad campaigns across a wide variety of advertising channels. Including mobile apps, websites, and traditional digital ads.
Turn’s digital ad technology platform, called Turn Infinity, is used by thousands of advertisers around the world. Turn is primarily used by advertisers that operate on a large scale, such as global brands and large media companies.
Turn’s core product offerings include real-time ad targeting, campaign optimization, and ad creative and analytics tools. The company’s real-time ad targeting tools allow advertisers to quickly and efficiently reach specific audiences. while campaign optimization tools help marketers optimize their ad spend by improving the effectiveness of their ad campaigns.
One of the Turn’s key strengths is its ability to manage large-scale digital ad campaigns. Turn has partnered with blue-chip companies such as NBC and Viacom to provide these organizations with digital ad technology that can manage their massive ad campaigns across the globe.
Invi Marketing Inc.
Invi is a marketing technology company that specializes in programmatic advertising. The company’s products are used by advertisers to manage their digital ad campaigns. Across a wide variety of advertising channels, including mobile apps, websites, social media, and traditional digital ads.
Invi’s digital ad technology platform, called Invi ONE, is used by thousands of advertisers around the world. Invi is primarily used by advertisers that operate on a large scale, such as global brands and large media companies.
Invi’s core product offerings include real-time ad targeting, ad creative and analytics tools, and campaign optimization tools. Invi’s real-time ad targeting tools allow advertisers to quickly and efficiently reach specific audiences. while campaign optimization tools help marketers optimize their ad spend by improving the effectiveness of their ad campaigns.
One of Invi’s key strengths is its ability to manage large-scale digital ad campaigns. Invi has partnered with blue-chip companies such as General Electric and Viacom to provide these organizations with digital ad technology that can manage their massive ad campaigns across the globe.
Smaato
Smaato is a global advertising technology company that specializes in programmatic advertising. The company’s products are used by advertisers to manage their digital ad campaigns across a wide variety of advertising channels, including mobile apps, websites, social media, and traditional digital ads.
Smaato’s digital ad technology platform, called Smaato Touch, is used by thousands of advertisers around the world. Smaato is primarily used by advertisers that operate on a large scale, such as global brands and large media companies.
while campaign optimization tools help marketers optimize their ad spend by improving the effectiveness of their ad campaigns.
One of Smaato’s key strengths is its ability to manage large-scale digital ad campaigns. Smaato has partnered with blue-chip companies such as NBC and Viacom to provide these organizations with digital ad technology that can manage their massive ad campaigns across the globe.
AdRoll
AdRoll is an online advertising company that enables marketers to build and manage their digital ad campaigns. The company’s offerings include programmatic media buying software and ad tracking services.
AdRoll is an online advertising company that allows businesses to retarget and reach their target audiences with personalized ads across the web. AdRoll’s platform uses data from a business’s website to create ads that are relevant to each individual user, meaning that businesses can reach their target consumers with ads that are more likely to convert.
In addition to retargeting, AdRoll also offers a number of other features that make it a powerful tool for online advertisers. AdRoll’s Smart pixel technology tracks user behavior on a website and uses that data to create custom audiences for businesses to target. AdRoll also offers a suite of creative tools that businesses can use to create high-performing ads, as well as a team of experts that can help businesses optimize their campaigns.
Rocket Company
Rocket Company is a marketing and advertising agency that specializes in digital advertising and online marketing. Their services include social media marketing, website development, brand building, and more.
Rocket Company was founded by two brothers from Boston who were looking to help small businesses grow by increasing their online presence.
Because of their passion and dedication, they have become a leading agency that small businesses can trust and rely on. With their experience in the marketing and advertising industry. They have developed a unique and creative way to showcase the products and services of their clients.
Conclusion
These companies are poised to help shape the future of digital advertising. By growing their businesses and expanding their offerings. These unicorns are set to provide advertisers with premium services and help them maximize their return on investment from digital campaigns.
Digital advertising is a rapidly expanding field, and advertisers have more tools and options than ever before to reach and engage with their audiences. New companies will continue to emerge and gain prominence. Helping advertisers take advantage of the latest trends and innovations in the digital ad industry.
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